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Αρχική / ΒΙΒΛΙΟΘΗΚΗ / Μελέτες – Στοιχεία Φαρμακευτικού Κλάδου / Επιστημονικές Μελέτες - Περιλήψεις / Brand loyalty in Pharmaceuticals: Evidence...
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Brand loyalty in Pharmaceuticals: Evidence from the International Literature

Επιστημονικοί Υπεύθυνοι: Π. Καναβός, Ε. Νίκου

Ιούλιος 2008

 

Executive Summary (Αρχείο pdf 138KB)
Executive Summary (Αρχείο doc 71KB)

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